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Making Better Business Decisions Using the Brand Triangle
Understanding the brand triangle helps you understand how branding relates to your business goals and audiences.
How Narrow Should My Target Audience Be?
From broadest to narrowest, here are three target audience tools and why you might choose each one.
Why We Willingly Pay More for Some Brands
Psychological drivers of our willingness to pay the price and how to brand to earn a greater investment from your audience.
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